Petal & Leaf Holistic Aromatics is a natural line of perfumes formulated by french perfumers, each natural scent beautifully and carefully crafted. Inspired by the line, we created an identity and packaging to reflect the organic nature and intricacies of the product.

Colour

The accent colours themselves were developed based on the ingredients in the perfumes themselves and the subtle colours of the bottled liquid.

Since this design was always intended to be letterpress printed, the colors were chosen in order to be cost efficient.

The main colour (dark green) is used for elements that are repeated, such as the logo and product information. All of the boxes were first printed in green, and then each were followed up with a print of their custom accent colour for the particular perfume scent.

Logo

For the logo, we wanted to use a classic floral as well as a classic, timeless font, and created this vintage engraving which envelops the wordmark. This design allowed us to create a vertical version for the narrow small boxes the perfumes are packaged in, as well as a horizontal version for more common applications (web, stationery, etc).

The printing method also brought a unique challenge, our original highly detailed engraving translated very heavy when printed with ink on the letterpress. We tested a number of logos and cleaned up the floral until we reached the ideal visual texture for printing.

Petal & Leaf was created with one goal in mind. To offer an authentically natural perfume line, artfully constructed with the highest quality plant based materials, complete ingredient transparency and a price point that makes it within reach.

— Lara Claassen, Creator