Sep 30, 2015

Petal & Leaf


Petal & Leaf Holistic Aromatics is a natural line of perfumes formulated by french perfumers, each natural scent beautifully and carefully crafted. Inspired by the line, we created an identity and packaging to reflect the organic nature and intricacies of the product. Each box was custom designed and letterpress printed for a polished finish.

Logo (wide variation)
The collection
Patterned Box (top)
Individual perfumes and paper seals
Styled product shots
Ingredients panel
Color inspiration
Business cards

Featured On

The Dieline, Lovely Package

Design & Art Direction

Aprile Elcich & Petra Cuschieri

Letterpress printing
Letterpress logo testing for scale

Letterpress Printing

Genghis Kern

Final collection in wooden display case

Photographer (Wood)

Jennifer Olson

Photographer (White Studio)

Aprile Elcich & Petra Cuschieri

Web design